Legrand India partnered with EvolutionCo to develop a premium digital catalogue that reflects the brand’s legacy and innovative product range. The objective was to create a refined and user-centric website that effectively presents Legrand’s switches, wiring devices, and related offerings while conveying a sense of exclusivity and technological excellence.
Strategic
Transformation
THE CHALLENGE
Organizing 9000+ diverse products into intuitive categories while balancing brand consistency, minimizing text overload, and ensuring accurate data integration from complex PIM systems without overwhelming the end-user journey.
THE GOAL
To craft a premium, user-centric digital experience that simplifies discovery, strengthens Legrand’s brand identity, and transforms India’s extensive catalogue into an engaging, structured, and conversion-ready online platform.
OUR APPROACH
We reimagined navigation with mega menus, simplified content structures, introduced interactive modules, and applied global brand design principles to deliver an intuitive, engaging, and visually appealing product exploration journey.
THE OUTCOME
The redesigned platform elevated Legrand India’s digital presence with streamlined discovery, guided product exploration, and a sleek, premium design that positioned the brand strongly while boosting clarity, engagement, and self-service capabilities.
Research & Strategy
We explored how Indian users search, compare, and engage with electrical and digital products. Research uncovered barriers in navigation, product complexity, and discovery. Insights helped us define a user-first strategy aligned with Legrand’s global brand standards.
- User research & behavior insights
- Stakeholder & journey mapping
- Competitive benchmarking & market analysis
- Information architecture design
- Feature prioritization & strategy framework
Creative Ideation & Concepts
We translated research insights into creative concepts that simplified navigation, improved product discovery, and humanized complex product data. Each idea was benchmarked against Legrand’s global identity to ensure cultural resonance and premium brand alignment.
- Concept workshops & co-creation sessions
- Experience journey mapping & storyboarding
- Mega menu & navigation structure ideation
- Interactive product exploration concepts
- Wireframes for key product flows
Prototype & Validation
Low to high fidelity prototypes were built to simulate real-world journeys. User feedback, stakeholder reviews, and iterative refinements ensured navigation ease, content clarity, and a consistent premium feel before moving into detailed design.
- Low-fidelity wireframes & clickable flows
- Iterative prototyping for navigation journeys
- User feedback & usability validation
- Refinements for clarity & scalability
Visual Design & System
A visual language was crafted combining Legrand’s global guidelines with India-specific needs. High-resolution imagery, refined typography, and modern UI patterns created a sleek, consistent, and engaging system that elevated Legrand’s premium positioning.
- Brand-aligned design language creation
- High-resolution product & lifestyle imagery
- Refined typography & modern color palette
- Consistent UI components & design system
- Accessibility & responsive design integration
Develop & Deploy
We engineered a scalable, efficient platform integrating complex PIM data for 9000+ products. The deployment ensured accuracy, speed, and flexibility while providing Legrand India with a future-ready system for growth and digital excellence.
- Frontend & backend development
- Scalable CMS & product catalog setup
- Performance optimization & QA testing
- Security compliance & cross-device support
Measurable
Success
Faster Product Discovery
Higher User Engagement
Accurate Data Integration
Improved User Satisfaction
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