NMACC set out to elevate its digital booking experience for India’s leading cultural space. EvolutionCo, working alongside BookMyShow, helped shape a platform with 360° seat views, real-time availability, and a seamless mobile flow, leading to 150% more conversions and 40% fewer support queries.
Strategic
Transformation
THE CHALLENGE
Reimagining India's leading cultural venue as a digital-first experience meant more than enabling bookings. The challenge was to honour the scale of each space, sync with live show timings, support group bookings, and recommend the best seat, both for the performance and the venue itself.
THE GOAL
Create an intuitive platform where users can visualise exact seat views, navigate complex pricing structures, and complete bookings seamlessly across all devices with complete confidence and cultural context.
OUR APPROACH
The approach focused on removing uncertainty from the booking experience. By combining user insight with visual seat mapping, the aim was to make selection feel informed and effortless, especially for group bookings and high-demand shows. Every interaction was designed to build clarity, trust, and confidence.
THE OUTCOME
Positioned NMACC as the digital leader in India's cultural venue landscape while significantly improving user experience, reducing operational complexity, and establishing new benchmarks for cultural booking platforms.
Research & Strategy
We studied how Indian audiences engage with cultural experiences and booking barriers. Through user research, venue analysis, and competitive studies, we uncovered insights about expectations, cultural context, and sophisticated experience needs for NMACC's positioning. Research revealed visual confidence and cultural sensitivity are crucial.
- USER RESEARCH & INSIGHTS DEVELOPMENT
- STAKEHOLDER ENGAGEMENT & EXPERIENCE MAPPING
- COMPETITIVE & MARKET ANALYSIS
- TECHNICAL FEASIBILITY & REQUIREMENTS SPECIFICATION
- INFORMATION ARCHITECTURE & DESIGN FRAMEWORK
- FEATURE PRIORITIZATION & STRATEGY MATRIX
Creative Ideation & Concepts
With strategic direction set, we launched intensive creative exploration for NMACC's digital transformation. Through ideation sessions, we tackled 360° seat visualization, cultural content, and booking flows. Our process balanced bold innovation with feasibility, ensuring sophisticated experiences that solve functional needs while creating delight.
- COLLABORATIVE IDEATION WORKSHOPS
- FEATURE CONCEPT DEVELOPMENT & EXPLORATION
- 360° VISUALIZATION SOLUTION CONCEPTS
- USER JOURNEY ENHANCEMENT IDEATION
- CULTURAL EXPERIENCE INTEGRATION CONCEPTS
Prototype & Validation
We transformed ideas into testable prototypes, progressing from sketches to high-fidelity designs that brought 360° seat visualisation to life. Through usability testing with NMACC's audience, we validated assumptions, identified challenges, and refined the experience, creating a solution for cultural enthusiasts.
- LOW-FIDELITY WIREFRAMES & USER FLOWS
- INTERACTIVE PROTOTYPE DEVELOPMENT
- USABILITY TESTING & USER VALIDATION
- 360° SEAT VISUALIZATION PROOF OF CONCEPT
- ITERATIVE DESIGN REFINEMENT CYCLES
Visual Design & System
We crafted a visual design system reflecting NMACC's world-class cultural positioning. Every element conveys elegance, accessibility, and cultural sensitivity, balancing modern digital expectations with traditional Indian aesthetics. Our systematic approach ensures consistency while showcasing diverse programming.
- COMPREHENSIVE DESIGN SYSTEM DEVELOPMENT
- HIGH-FIDELITY INTERFACE DESIGN
- RESPONSIVE DESIGN ACROSS ALL DEVICES
- ACCESSIBILITY & CULTURAL SENSITIVITY REFINEMENT
Develop & Deploy
We crafted a visual design system reflecting NMACC's world-class cultural positioning. Every element conveys elegance, accessibility, and cultural sensitivity, balancing modern digital expectations with traditional Indian aesthetics. Our systematic approach ensures consistency while showcasing diverse programming.
- COMPREHENSIVE DESIGN SYSTEM DEVELOPMENT
- HIGH-FIDELITY INTERFACE DESIGN
- RESPONSIVE DESIGN ACROSS ALL DEVICES
- ACCESSIBILITY & CULTURAL SENSITIVITY REFINEMENT
Measurable
Success
BOOKING CONVERSION INCREASE
USER SATISFACTION RATING
AVERAGE LOAD TIME
360° FEATURE USAGE
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