GIB’s API Banking microsite was built to make complex services simple and easy to understand. With a clear layout, helpful content, and simple ways to get in touch, the site helps developers and business users explore, learn about, and start using GIB’s advanced banking APIs easily.
Strategic
Transformation
THE CHALLENGE
GIB had a powerful suite of banking APIs but lacked a digital destination to showcase them. The absence of a focused interface made discovery difficult, led to technical confusion, and offered no clear path to connect or convert potential users.
THE GOAL
Design a user-first microsite that simplifies the complexity of API services, improves product visibility, and drives business leads from developers and enterprise clients.
OUR APPROACH
We collaborated with business, tech, and marketing teams to deeply understand GIB’s API offerings. Through stakeholder workshops and user flow mapping, we created a streamlined structure focused on clarity, technical relevance, and user guidance.
THE OUTCOME
A modern, strategically designed microsite that delivers a compelling narrative, improved usability, and structured pathways for lead capture — positioning GIB as a leader in digital banking infrastructure.
Research & Strategy
We audited the old credit card IA, conducted user testing to uncover friction in lifestyle- based discovery, and mapped user goals to simplify content. Filters, labels, and segmentation were built around real decision factors.
- USER JOURNEY MAPPING AND PERSONA INSIGHTS
- UX AUDIT AND INFORMATION HIERARCHY RESTRUCTURE
- STAKEHOLDER WORKSHOPS AND BENCHMARKING
- FEATURE PRIORITIZATION BASED ON REAL GOALS
- LIFESTYLE-BASED CARD SEGMENTATION LOGIC
- CONTENT REWRITING TO IMPROVE CLARITY AND ACTION
Creative Ideation & Concepts
We distilled dense technical content into modular, visually digestible formats. The UI strategy emphasized readability, hierarchy, and trust — while maintaining flexibility for scale.
- MODULAR API SHOWCASE BLOCKS WITH QUICK VIEWS
- FILTER AND SEARCH SYSTEMS FOR EASE OF ACCESS
- VISUAL TREATMENT TO BALANCE TECH WITH TRUST
- CONCISE EXPLANATORY COPY WITH JARGON-FREE HEADLINES
- LEAD CAPTURE EMBEDDED AT CONTEXTUAL JUNCTIONS
- HUMAN TONE WITHOUT DILUTING TECHNICAL CREDIBILITY
Prototype & Validation
Card flows were tested with high-fidelity mobile and web prototypes. Users responded positively to filtering ease, card compare usability, and visual segmentation across premium vs. standard categories.
- MOBILE-FIRST FIGMA PROTOTYPES
- A/B TESTING OF CTA VISIBILITY
- TREE TESTING FOR COMPARE AND FILTER UX
- TAP TEST VALIDATION ON INTERACTIVE CARDS
- SCROLL BEHAVIOR ANALYSIS FOR CTAS
- DESIGN-DEV FEEDBACK LOOP FOR POLISH
Visual Design & System
The visual system balanced a clean, corporate aesthetic with modern interaction patterns. Built to scale and easy to maintain, it reflects GIB’s positioning as a forward-looking bank.
- API ICONOGRAPHY SYSTEM
- STRUCTURED GRID AND VISUAL HIERARCHY
- LEAD-GEN FORMS INTEGRATED WITHOUT INTRUSION
- INTERACTIVE TABS AND TOGGLES FOR EXPLORING APIS
- TYPOGRAPHY AND COLOUR ALIGNED WITH GIB BRAND STANDARDS
- DEVELOPER-FRIENDLY UI WITHOUT BEING STERILE
Develop & Deploy
We crafted a visual design system reflecting NMACC's world-class cultural positioning. Every element conveys elegance, accessibility, and cultural sensitivity, balancing modern digital expectations with traditional Indian aesthetics. Our systematic approach ensures consistency while showcasing diverse programming.
- COMPREHENSIVE DESIGN SYSTEM DEVELOPMENT
- HIGH-FIDELITY INTERFACE DESIGN
- RESPONSIVE DESIGN ACROSS ALL DEVICES
- ACCESSIBILITY & CULTURAL SENSITIVITY REFINEMENT
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