GrowBiz is a digital platform designed for SMEs, transforming how small businesses manage growth and insights. The app streamlines key business processes, delivering role-based dashboards and a scalable design system across modules like Dashboard, Insights, Payments, Profile, and Settings.
Strategic
Transformation
THE CHALLENGE
SMEs lacked a unified platform to manage growth and insights, relying on fragmented tools and manual tracking. Complex processes for onboarding, payments, and account management increased cognitive load, slowed decision-making, and made monitoring business performance time-consuming.
THE GOAL
To create a purpose-built digital platform for SMEs that simplifies business management, provides actionable insights, and enables seamless transactions. The aim was to deliver a scalable, intuitive system covering key journeys like onboarding, account management, payments, and profile settings.
OUR APPROACH
We designed GrowBiz from concept to execution, starting with user research and journey mapping for SMEs. Role-based dashboards were created, with clear navigation and modular design patterns. Iterative prototyping and testing ensured usability, efficiency, and engagement across all workflows.
THE OUTCOME
We designed a comprehensive SME platform with intuitive dashboards and seamless flows. Users can easily onboard, track accounts, manage payments, and access insights. The scalable design system ensures future growth, reduces complexity, and significantly enhances overall business management efficiency.
Research & Strategy
We conducted in-depth research to understand SME workflows, pain points, and goals. Insights from interviews, surveys, and market analysis guided the information architecture, journey mapping, and role-based dashboard strategy, ensuring the platform addresses real business needs effectively.
- SME Workflow Analysis
- Stakeholder Interviews
- Market Benchmarking
- Pain Point Identification
- Journey Mapping
- Role-Based Strategy
Creative Ideation & Concepts
We explored multiple design concepts to simplify SME operations, focusing on clarity, efficiency, and engagement. Through brainstorming, sketching, and rapid prototyping, we defined a visual and interaction framework that aligns with business goals and user needs, ensuring a seamless experience across all modules.
- Brainstorming Sessions
- Sketching & Wireframing
- Interaction Prototyping
- Visual Concept Exploration
- Workflow Simplification
- User-Centered Ideation
Prototype & Validation
PInteractive prototypes were created to validate workflows, navigation, and dashboard interactions for SMEs. Usability testing with target users provided actionable feedback, helping refine flows, reduce friction, and ensure the platform is intuitive, efficient, and aligned with real business needs.
- Interactive Role Prototypes
- Workflow Efficiency Testing
- Dashboard Validation
- Usability Feedback Iteration
Visual Design & System
The visual system balances a clean, professional aesthetic with intuitive interactions for SMEs. Modular components, consistent typography, and a cohesive color palette ensure scalability across dashboards and modules, while maintaining clarity, usability, and a seamless experience across all screens.
- Modular Component Library
- Consistent Typography
- Cohesive Color Palette
- Scalable Layout System
- Intuitive Interaction Patterns
- Brand-Aligned Visuals
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